All you need to know about
Prada Group's packaging

The Prada Group is committed to promoting and expanding the use of increasingly sustainable packaging solutions to reduce environmental impact and contribute to a more responsible future, respecting the planet's limited resources. This page will provide information about special editions, packaging production data and disposal guidelines.

Reducing plastic usage on total packaging

Plastic packaging purchased by the Group accounts for less than 10% of the total—a figure that continues to improve thanks to concrete efforts in researching alternative materials. In 2023, for instance, the transition from polypropylene to microflute cardboard was completed for sneaker boxes and from plastic to paper for fabric bags.

Adopting recycled and/or certified paper and cardboard

Since 2019, the Group has implemented a strict policy on using certified and responsibly sourced materials and purchasing recycled and/or FSC-certified paper and cardboard packaging. Today, we are committed to consistently maintaining this percentage above 95%—a milestone achieved in 2023—by promoting traceable, sustainable resources across the entire supply chain.

Car Shoe's packaging

Car Shoe's packaging combines practicality, essential style and environmental awareness—perfectly echoing the brand’s sporty spirit and casual sophistication. Shopping bags, boxes and fabric pouches are made of FSC-certified paper, recycled cardboard and 100% cotton, chosen for their durability, quality and recyclability. Plastic components, such as seals or protective elements, are kept to a minimum and used only when strictly necessary, always accompanied by clear disposal instructions.