CARSHOE
HISTORY

1963

BREVETTO

historic Italian brand created by Gianni Mostile

2001

PRADA

The Prada Group takes over the majority of the Car Shoe SA company, owner of the Car Shoe brand in 2001, with the intention of preserving and reviving one of the most sophisticated and emblematic Italian brands. With this spirit, the 1963 logo is reintroduced and, during the years, image, style and the original quality of the driving shoe patented by its founder in the 1960’s are restored.

2001

MILANO

The first Car Shoe store, designed by Roberto Baciocchi, opened in Via Della Spiga, 50 in Milan on March 5, 2001. This shop then relocated to number 1 in November 2006, re-opening with a new architectural guise reflecting the brand's heritage and the iconic driving shoe.

2003

Capri

On 15th March 2003, Car Shoe opened its second store in the prestigious Via Vittorio Emanuele, Capri.

2010

Singapore

Car Shoe expands its retail network in Asia Pacific, opening its first flagship store in Singapore’s prestigious Ion Orchard mall

2009

Roma

14th September 2009 Car Shoe opens a flagship store in Piazza San Lorenzo in Lucina, in the heart of Rome.

2010

Hong Kong

the brand reinforces its presence in Asia with the opening of another store at the shopping mall Elements, in Hong Kong

2010

Prada

The Prada Group acquires complete control of the brand, taking over the minority share which was still held by its partner

2011

London

6th December 2011 Car Shoe opens its first flagship store in the United Kingdom, in New Bond Street, the heart of luxury shopping in London.

2012

Dubai

November 2012 Car Shoe opens its first flagship store in Dubai, at the prestigious “Dubai Mall-Level Shoe district”.

2012

Web

New website launched. Car SHoe joined Facebook, Instagram, Twitter and Pinterest

2013

Forte dei Marmi

Car Shoe opened its first store in Tuscan cult shopping city, Forte Dei Marmi, choosing a prime location in downtown Via Carducci. To celebrate the event, Car Shoe invaded the seaside town with 50 branded yellow bicycles and launched a social marathon on Instagram, Facebook and Twitter, inviting fans to post #carshoewayoflife updates.

2013

Anniversario

Italian brand Car Shoe, established in 1963, and Automobili Lamborghini, celebrated their 50th anniversary together in May 2013. A limited edition of Car Shoe's cult moccasin was released for the occasion. The shoes are adorned with the luxury sports car's metal logo on the lace along the side of the shoe, and the Lamborghini coat of arms on the heel and printed on the insole.

2013

The drivers Club

Car Shoe launches The Drivers' Club by Car Shoe - a space dedicated to lifestyle and heritage inspired by the passion for driving

2013

Goodwood

For the September 2013 edition of the Goodwood Revival Festival, the historic motor race meeting that has been attracting millions of vintage car lovers to the classic, all-British three-day rally since 1993, Car Shoe designed and ran an original temporary store in Goodwood High Street, West Sussex, for the duration of the festival.

2014

Bulletins

Car Shoe presents the "Car Shoe Bulletins", a perfect gentleman's travel notebook to learn and share the best tips about the most iconic roads all over the world.

@ PRADA S.P.A. 2017 p.IVA 10115350158